CompanySIFT has developed a cost effective solution that makes it easy for companies to offer "personalized" ratings on their websites. "Personalized" ratings are dynamic item ratings (e.g. product ratings of 1 to 5 stars) that vary according to each end-user’s individual tastes. |
SolutionThe SIFT ratings solution also powers intelligent item-matching and user-matching functionalities for client websites. SIFT's "Find Similar Items" web service intelligently finds related items (e.g. related products). SIFT's clients can also use the "Find Similar Users" web service to add Web 2.0 functionalities to their websites. A common client usage is to create social networks comprised of end-users with similar taste patterns. |
TechnologyThe SIFT ratings solution is a set of B2B web services (SaaS – or more specifically "Web Services in the Cloud"). These SIFT web services power the "personalized" ratings functionalities on external client websites. SIFT web services contain the data and logic necessary to power these complex personalization functionalities. The "personalized" client websites simply display the results. |
Company Information
SIFT's management team are experts in their respective fields, with proven track records of bringing new companies and products to market. Daniel Pohl (President) recently guided Wandrian, Inc travel technology through 7 years of rapid global growth and series A and B financing. Previously, Mr. Pohl founded and later sold RailSaver, a company that pioneered online travel algorithms. Matt Pelletier (Development Team Leader) recently led an OpenId development team, and is a prominent speaker and author on the Ruby on Rails software development language. Mike Fuller (VP, Marketing) was both Founder and CEO of Wandrian, Inc and The Campus Agency. Dr. David Molyneaux (SVP, Intellectual Property) has introduced over 100 new products to the marketplace and holds 15 patents.
