SIFT's initial focus is to power the "personalized" ratings functionalities for two beta partners that are already working with SIFT to define and test our solution. Once launched, SIFT will target the following 5 revenue sources: enterprise customers, midsize customers, small customers, Amazon, and resellers.

SIFT's target enterprise and midsize customers will be websites that already display average item ratings, but desire unique functionality to convert anonymous users into revenue generating user accounts.

SIFT's secondary market will be the thousands of smaller websites that would like to cost-effectively offer "personalized" ratings.

SIFT's low "fixed" service costs allow SIFT to price our solution linearly: SIFT can charge for actual customer usage. This linear pricing makes the SIFT solution equally affordable to small companies as to it is to enterprises, thus creating a tremendous "long tail" opportunity.